This course provides you with information on basic aspects of the international business from both a theoretical and practical perspective. The course discusses current trends as well as historical developments, while the emphasis is put on using case studies.
The course provides you with information on the current international trade as a system creating a business environment, on a basis of theoretical background and knowledge of international trade flows, with specific applications in managerial practice.
Marketing and business policy
The goal of this course is to educate you to understand corporation as a complex system that performs multiple functions. Each company needs marketing. That is why all basic categories of modern marketing will the: marketing research, marketing mix, consumer behavior and marketing plan. The integral part will be clarifying of raw material policy in industrial processes, industrial manufacturing, production and economic efficiency, including environmental policy.
Principles of management
The aim of the course is to introduce you to the management theories by incorporating the perspectives of real-life managers. Management of every kind of entity will be covered – enterprises or non-profit associations, small and medium-sized business or management of multinational corporations.
The course aims at the current stage and basic trends within the development of the world economy with a special emphasis on the position of the European Union. It makes you familiar with principal actors of the global economic system as well as with their mutual interconnections. Based upon understanding the European integration process, the course enables you to understand the potential and limits of the Czech Republic’s more effective integration into the global economy.
International business operations
The objective of this course is to acquaint you with contemporary practices of cross-border business operations within the EU market and with the specifics of doing international business with other countries outside the EU. The course is focused on providing an overview of the procedures used to ensure operations, decision-making processes and on the legal framework of international business transactions. These issues are illustrated by case studies based on real business practices.