Do you dream of an international career in business? The Bachelor of International is the right choice for those who want to stand out.
Are you interested in studying international business? IBB program is the right choice for you.
In today’s global world, international business is of extremely high importance. The IBB program delivers to students extended theoretical as well as practical knowledge and skill that are essential for understanding and doing business at global scale. Students also have strong language skills.
After successful graduation, you will easily find employment at mid-level management positions in multinational companies, or you will be qualified enough to start your own business.
The program offers a variety of high quality courses that combine the right amount of theoretical knowledge and business skills.
Updated several times, the curriculum captures the latest trends in both education and business innovation.
With corporate practitioners and internship options, we can guarantee a true hands-on experience.
Thanks to small groups, a multicultural environment where everyone is welcome, and an individualized approach, a great atmosphere is a distinctive moment of the program.
There are many professional events and recreational activities, often organized by the students themselves.
Program content is delivered in small groups of 25 students, which allows for an individualized approach to each student.
Gain more by spending a semester abroad or even earn two degrees by choosing from our two double degree options.
The IBB program offers unbeatable value for money – you get the best quality at an affordable price.
Courses you will take
This course provides you with information on basic aspects of the international business from both a theoretical and practical perspective. The course discusses current trends as well as historical developments, while the emphasis is put on using case studies.
The course provides you with information on the current international trade as a system creating a business environment, on a basis of theoretical background and knowledge of international trade flows, with specific applications in managerial practice.
Marketing and business policy
The goal of this course is to educate you to understand corporation as a complex system that performs multiple functions. Each company needs marketing. That is why all basic categories of modern marketing will the: marketing research, marketing mix, consumer behavior and marketing plan. The integral part will be clarifying of raw material policy in industrial processes, industrial manufacturing, production and economic efficiency, including environmental policy.
Principles of management
The aim of the course is to introduce you to the management theories by incorporating the perspectives of real-life managers. Management of every kind of entity will be covered – enterprises or non-profit associations, small and medium-sized business or management of multinational corporations.
The course aims at the current stage and basic trends within the development of the world economy with a special emphasis on the position of the European Union. It makes you familiar with principal actors of the global economic system as well as with their mutual interconnections. Based upon understanding the European integration process, the course enables you to understand the potential and limits of the Czech Republic’s more effective integration into the global economy.
International business operations
The objective of this course is to acquaint you with contemporary practices of cross-border business operations within the EU market and with the specifics of doing international business with other countries outside the EU. The course is focused on providing an overview of the procedures used to ensure operations, decision-making processes and on the legal framework of international business transactions. These issues are illustrated by case studies based on real business practices.
Let’s have a closer look at what one of our graduates thinks about IBB program. Listen to Dhiraj Kapur and his education journey.