Guidelines for the Use of Generative Artificial Intelligence (GenAI)

Generative Artificial Intelligence (GenAI) tools offer new opportunities to support learning, teaching, research, and administrative activities. At the same time, their use requires responsible, transparent, and ethical conduct. These guidelines provide a general framework for students and staff when using GenAI tools at the Prague University of Economics and Business (VŠE). The principles below are intended to complement any specific rules set by individual faculties, programmes, or courses.

Safe, Ethical and Meaningful Use of Artificial Intelligence (AI) Services at the Prague University of Economics and Business

General Principles

1. Use GenAI Responsibly

GenAI should serve as a supporting tool rather than a substitute for independent thinking, learning, creativity, and professional judgement. Users remain responsible for all content they submit, publish, or rely upon.

2. Protect Personal and Sensitive Data

Do not enter personal data, confidential information, copyrighted materials, examination content, or any other sensitive information into GenAI tools unless adequate legal, contractual, and security safeguards are in place. Free public tools may not provide sufficient protection of submitted data.

3. Verify AI-Generated Content

GenAI systems can produce inaccurate, misleading, incomplete, or fabricated information. All outputs should be carefully reviewed, verified using reliable sources, and critically evaluated before use.

4. Ensure Transparency

When GenAI contributes substantially to an assignment, report, project, research output, or other academic work, its use should be clearly acknowledged in an appropriate manner. Users should be able to explain how GenAI was used and demonstrate their own contribution to the final work.

5. Respect Academic Integrity

All use of GenAI must comply with applicable laws, university regulations, ethical standards, and academic integrity principles. Presenting AI-generated content as entirely one’s own work without appropriate acknowledgement may constitute academic misconduct.

Guidance for Students

  • Use GenAI as a tool for learning support, brainstorming, feedback, language assistance, research orientation, and problem-solving.
  • Do not use GenAI during examinations, tests, or assessments unless explicitly permitted by the instructor.
  • Critically assess all AI-generated outputs and rely on your own judgement and subject knowledge.
  • Follow any additional requirements specified by your faculty, programme, or course instructor regarding the use of AI tools.
  • When required, disclose the use of GenAI and provide sufficient information to demonstrate how it contributed to your work.

Final Remarks

GenAI technologies are evolving rapidly. These guidelines should be interpreted as a flexible framework that promotes innovation while safeguarding academic quality, integrity, privacy, and ethical standards. Users are encouraged to remain informed about institutional policies and sector-wide developments regarding the responsible use of artificial intelligence in higher education.